# Business model

You might ask yourself why I've gone all the effort of building this. Well, partly it's because I enjoy flexing my builder muscle, and creating something of my own gives me a great sense of pride. I used to be addicted to videogames, because videogames make you feel a sense of progression and accomplishment. I've since (mostly) replaced this with a love for building, which hits the same buttons and is a much more productive endeavour.

So, in part, it's for fun. But, you might have guessed, it's also for profit. The way namy.ai generates revenue is very simple: affiliate links. Whenever a user registers a domain through one of the affiliate links I provide at checkout, I get a 10% commission. Not a lot, but with enough traffic it should be enough to at the very least keep the site up.

I think this is a good business model: namy only profits if a user buys a particular domain, which only happens if the recommendations are any good. This way, business and customer interests are aligned (customer wants good domain names, business earns more profits if it delivers good domain names).

In general, I consider the "best" businesses those that have incentives to be good. An example of the opposite would be dating apps, and the Match Group in particular: by matching users, they lose them (a happy couple means two lost users for them). That's why dating apps are so bad and exploitative is pretty obvious.